The Silly Business Model Innovation Cow Exercise

A couple of posts back I wrote about a simple, fun, but silly exercise to think out of the box when it comes to business model innovation: the silly cow exercise. I asked people to submit their own sketches of business models using a cow..

The echo was very weak (no creativity out there, or fear of sketching?). Hence, in addition to the set of sketches I got from Fr├ęderic Sidler, I photographed some of the sketches coming out of a workshop I did last week in Belfast. The silly cow exercise is a always a success, probably because it looks at business model innovation from a very light angle. It even works with very senior and serious business people. My favorite business model came from a participant in Belfast. However, she didn't have the courage to present her sketch during the workshop: "The Condom Tester"...

Here some of the sketches. You can find the full set on Flickr. I will certainly add more over time...

Business Model Innovation Exercise Series: nr.1 - ideation

The cow exercise is something I regularly do at my keynote speeches and workshops to trigger business model innovation thinking. It so far away from the audience's daily business concerns that it easily stimulates creativity.

Have a look at the slides and make sure you send me your own sketches:

Have fun, send me your sketches and give me feedback...