Design Thinking Enters World Economic Forum WEF 2006 in Davos



I found it interesting to discover that design thinking has found its entry into the Mekka of business thinking & leadership: the WEF in Davos! Bruce Nussbaum of BusinessWeek posted a blog about it and calls for some inputs regarding the impressive panel he is moderating in Davos. The session runs under the title "Prepping for the Post-Knowledge Economy" and really takes business design thinking to the center stage:

Having digitized, "right-sized" and globalized, companies are competing
through innovation and differentiation. Design strategy offers the
opportunity to build not only better products but also better systems and
processes.

I am really curious to see what the designated panel of Tim Brown (Ideo), Klaus Kleinfeld (Siemens), Philip H. Knight (Nike), Barry S. Sternlicht, (Starwood Capital Group), Edward J. Zander (Motorola) and Richard Quest(CNN International) can tell us about design thinking from prominent decision making spheres.

Hmm, while writing these lines I have to admit that despite the current comfortably mild December temperatures on the roof-deck of my new home in Chiang Mai, Thailand, I miss the cool winter breeze of Davos and the sunshine on the peak of the Jakobshorn that I used to enjoy so much...