Course (in German) on Modeling Business Models - Day 2 of 4 half-days

This Friday I continued teaching a Masters class on "Modeling Business Models" at the Lucerne University of Applied Sciences and Arts (Hochschule für Wirtschaft HSW Luzern). Apologies to all those whore are less interested in this content that is in German. However, there are some new example as to distribution channel design and new reflections on customer segmentation.

Here the slides I used during class:

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