Online Seminar : Introduction to Business Model Design & Innovation

Date: June 26, 17 :00 CET (Geneva, Berlin, Paris, Madrid)
Price: 150.- USD
Presenter: Dr. Alexander Osterwalder
Duration: 1 hour and question & answer

Are you interested in business models and business model innovation? Do you wonder how this topic will impact you, your company and your competitive environment in the future? Then you should participate in this web seminar. It will introduce you to the fundamentals of business model thinking – a topic that is still too often poorly defined.

In this web seminar you will learn why business model thinking is so important today. You will see how innovative business models are disrupting the airline and music industry. This is likely to challenge you to reflect on the consequences for your own company and industry. To facilitate this reflection we will learn how to use the Business Model Canvas. This approach will allow you to easily sketch out your own and your competitors’ business models. Throughout the web seminar we will use interesting and innovative cases from various industries to get a better grasp on the topic of business model innovation.

Key take-away of the web seminar - you will:

  • sense why it is indispensable for you to start thinking in terms of business models in today’s competitive landscape
  • learn how you can describe your own business model based on the intuitive and pragmatic business model canvas
  • understand what business model innovation is about and how it differs from other types of innovations (e.g. product or process innovation)
  • learn about interesting and innovative cases of business model innovation

Who should participate?

Managers, entrepreneurs, intrapreneurs, business strategists, consultants, academics, venture capitalists.


In this introductory seminar we will not go into depth regarding the business model innovation process inside companies. This particular topic is reserved for a future seminar focusing on just that. Similarly, we will not go into depth as to business model assessment, which is also reserved for a future seminar. However, we strongly recommend that people interested in the special-topic seminars scheduled at a later date, follow the introductory web seminar.

General Information

The web seminar will consist of a one hour lecture by Dr. Alexander Osterwalder based on a set of PowerPoint slides. It will be followed by a question and answer session. Within 24 hours of your online registration and payment you will receive an url by email that will allow you to access the web seminar. You will receive a reminder email the day prior to the event including the url that gives you access to the web seminar. The session will run on the webex platform by Cisco.

Cancellation Policy

For cancellations received more than 48 hours prior to the start of the seminar, we will deduct a US$50 administrative fee and refund or credit the remaining fee. There will be no refund or credit for cancellations received less than 48 hours prior to the start of the online seminar. All cancellations or substitutions must be received in writing.