Thank You!

I don’t have a book, let alone a bestseller, and I am not faculty at a prestigious business school. Still, my approach to business model innovation is spreading around the world. People are interested in my thinking and I am getting more and more invitations to deliver keynotes and workshops globally.

This is only thanks to YOU, my audience, fellow business model thinkers, friends and people who have hired me. You are the ones spreading the word about my work, applying it and convincing others to join the thinking. Without you I could not undertake this journey to bring business model innovation management to another level. Thank you!

Thank you to those of you who have taken - and continue to take - the risk of hiring a “no-name" business speaker, simply based on the value you find in my work and my visibility on the web. Through your fees I can continue to advance business model innovation thinking.

Thank you to those of you who apply my work and customize it to your own particular needs and promote it in your organizations. You help improve and complete the inroads I tried to make in business model innovation.

Thank you to those of you who have helped me fill-up my workshops through your valuable business networks and your enthusiasm regarding business model innovation. Without you the seats would remain empty.

Thank you to those of you who read and comment on my blog and give me moral support. I need it to continue my journey towards the business model innovation book and ultimately a platform of like-minded peers who want to advance together and share their experience on business model innovation.

This journey is not easy, intellectually, stamina-wise and financially (despite my relatively high speaking/workshop fees). I only continue because of those of you out there who “read me”, support me, challenge me and hire me. For me these are valuable indicators that show that we are onto something big. Together. As a community. I have the feeling we can create something big around this kernel of a business model innovation approach that I try to promote. I can’t do it alone. I need you on this journey. Only if all of you help, can we make this a killer-approach that spreads globally.

Of course I have a self-interest in this success. But ultimately I am pursuing this because I am passionate about what we can bring to the world. If I were not, I would be working in a private bank in Switzerland and probably earning a comfortable and secure paycheck. But most important, I am stimulated by the growing community of users around the business model innovation approach that I launched.

Thank you for allowing me to continue developing the business model innovation approach. I see it a bit like open source software development. Together with Professor Yves Pigneur I launched a kernel and now hundreds of people are contributing to improving the business model innovation approach and thousands of people are using it...

Let us work together to make this something big! I believe together we can!

What the Web has done for me...

I thought this anecdote about how the Web has worked for me might be interesting to you, because this year I am starting to fully reap the benefits of the opportunities that the Web offers freelance thinkers and entrepreneurs like myself.

4 years after launching this blog I can now earn a living from the work generated from this site (i.e. workshops, conference talks and advice). More interestingly is, however, that my approach to fostering business model innovation is starting to be used throughout the globe. This might have been less surprising had I written a book with Harvard Business School Press or had I been professor at a business school like Wharton. Yet, neither is the case. The popularity of my work has mainly come from my web activities...

Now I'm not writing all this to brag. After all, the reach of my work is still absolutely small-scale and I still have a long way to go to get anywhere near the impact levels of thinkers like Henry Chesbrough, John Hagel or even gurus like Gary Hamel or C.K. Prahalad. I'm writing this to show that business concepts that stick with users can now reach a global audience without going through the traditional channels like top publishing houses and Ivy League Business Schools.

Here are the ingredients that made the Web work for me:

  • I write 1-2 posts per week (a bit less at the moment), which is the equivalent of about 2-8 hours time investment
  • Almost all I think, write and do is available for free on my blog. E.g. most of the slides I present at conferences are available on my blog (with a little time lag).
  • I pay attention to getting my blog well referenced in Google. Try googling the expression "business model innovation".
  • I got my work and thinking referenced on Wikipedia.
  • I posted a video recording of my first well paid speaking engagement online. This led to new speaking engagements because people could see me in front of an audience.

The results are the following:

  • My blog now has 20'000+ pageviews/month (growing steadily)
  • 780+ blog feed subscribers (RSS) follow my postings
  • I am starting to get high profile conference invitations (alongside gurus like Henry Chesbrough and Michael Porter)
  • My business model canvas is being applied in places I would have never dreamed of

Paradoxically, I am now writing a book to reach the next level of impact. However, intuitively I know that the book can only succeed if it embraces the Web in new and innovative ways. It will be quite a challenge to reach the world without the marketing might of renowned publishing house...

Your recommendations and insights are highly welcome...

Private Banking Innovation Blog (draft mode)

We've done it!!! With Arvetica we have finally launched a preliminary version of our new blog "private banking innovation".

There are still some things in the right menu bar and some details that will change... But the blog is now online and will become home to my writing on private banking business models etc. We have also launched a series of video interviews with leading personalities in banking and beyond.

Don't hesitate to give me feedback ;-)

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