Business Model Innovation Exercise Series: nr.1 - ideation

The cow exercise is something I regularly do at my keynote speeches and workshops to trigger business model innovation thinking. It so far away from the audience's daily business concerns that it easily stimulates creativity.

Have a look at the slides and make sure you send me your own sketches:

Have fun, send me your sketches and give me feedback...

Space as an Instrument for Business Model Innovation

At Arvetica we find that space is very important to foster creativity. This is the reason why we have brainstorming rooms with whiteboards and flipcharts, but also a "living room" area to get inspired. I rarely find such spaces in other places, which is sometimes limiting when working at our clients' premises.

Last Friday, however, I found such a space, which was perfectly designed for creativity. After a morning meeting at the college of management at the Swiss Federal Institute of Technology, Lausanne (EPFL), I decided to stay on the campus. At the architectural school I found a beautiful working spot, which you can see on the above photo.

It's an open space in the middle of the hallway of a relatively frequented building. There's a set of colorfull sofas and a large whiteboard (!). It feels like an open invitation to any person or group to sit down and get creative. The whiteboard is the perfect support to explain things visually and illustrate ideas on the wall. The electricity plug and WiFi allows you to pump information from the Internet. I realized how rarely I see such places at the companies I visit and wonder how many ideas get lost as a consequence...

This is probably particularly crucial when it comes to more strategic themes and ideas that are relegated to closed meeting rooms. Hasn't everybody of us experienced that the most interesting ideas come in a relaxed atmosphere. So maybe space is an instrument to help design the most innovative and effective business models...

Worth a thought?

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XPLANE founder and CEO Dave Gray

At the LIFT'07 conference I had the great pleasure to talk to XPLANE founder and CEO Dave Gray. He has built a wonderful company over the years and he follows the same mantra as we do at Arvetica: visual language can help communicate complex issues such as, for example, business strategy or change management.

I very much admire Dave for being able to write a blog, educate interested people on visualization (here, here and here) and still stay an artist... I very much look forward to doing some joint work with Dave and his company.

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